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Born Learning

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Community Initiative: Strengthening the Family

In a 2004 United Way needs assessment which surveyed over 2,200 individuals, crime drugs and violence was identified as the number one priority for the community.  As a result, the strategic planning committee recommended to the Board of Directors to adopt a targeted initiative approach: Reducing Crime Drug and Violence by Strengthening Families focusing on the root cause – parenting.

United Way of the CSRA launched a new community initiative called Born Learning in 2005. The Born Learning program is a national communication strategy developed by United Way of America in collaboration with the Ad Council of America and a group of child development experts at Civitas.

It is built on three cornerstones: awareness, education and action, and includes nationwide advertising, a wide array of research-based parent education materials along with community impact tools to help galvanize communities around early learning.

Born Learning focuses on “everyday moments”- things that parents and caregivers can do every day to encourage early learning.  The upbeat radio and tv ads are designed to capture the attention of busy parents and direct them to the Born Learning website or United Way’s 2-1-1 line where they will receive user-friendly tools, tips and answers and referrals to many of the excellent parenting programs already available in our community.  Additionally, parent education materials are available in pediatrician’s offices, hospitals, child care centers, and other agencies that serve small children. Born Learning has some-thing for parents from all walks of life.

Born Learning is generating excitement and enthusiasm across the sector.

Please call 2-1-1 for additional information on Born Learning. (If calling from a cell phone, please dial 706-826-1495. However, Alltel customers may dial 2-1-1 from their cell phones.)

Read about how the Born Learning program is expanding into rural counties.

Visit the Born Learning website at